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Collection: SWEETHEART COLLECTION

Sweetheart jewelry was a token of affection from a service member originally given to their sweetheart. This tradition started in WWI, but became increasingly more popular during World War II era (1939-1945), as cloth was rationed as part of the war effort. As a result,  clothing was unadorned and simple. Wearing a sweetheart brooch, bracelet or necklace not only served as a connection to a loved one who was fighting overseas, but gave the wearer a sense of style. Sweetheart jewelry expanded to all relations, including wife, girlfriend, mothers and sisters.
89 products
  • WWII-era Vintage Sweetheart Pin | Army Signal Corps VB76
    Regular price
    $35.00
    Sale price
    $35.00
  • WWII-era Vintage Sweetheart Pin | Army Engineer VB74
    Regular price
    $30.00
    Sale price
    $30.00
  • WWII-era Vintage Sweetheart Pin | USN Brooch VB73
    Regular price
    $70.00
    Sale price
    $70.00
  • WWII-era Vintage Sweetheart Pin | Army 1LT Rank VB72
    Regular price
    $22.00
    Sale price
    $22.00
  • WWII-era Vintage Sweetheart Pin | Army 1LT Rank VB71
    Regular price
    $22.00
    Sale price
    $22.00
  • WWII-era Vintage Sweetheart Pin | Patriotic Eagle VB70
    Regular price
    $45.00
    Sale price
    $45.00
  • WWII-era Vintage Sweetheart Pin | Infantry Rifles VB68
    Regular price
    $105.00
    Sale price
    $105.00
  • Vintage Sweetheart Pin | American Flag Pin VB67
    Regular price
    $22.00
    Sale price
    $22.00
  • WWI-era Vintage Pin | Liberty Loan Button VB66
    Regular price
    $32.00
    Sale price
    $32.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB65
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB64
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB63
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB62
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB61
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB60
    Regular price
    $20.00
    Sale price
    $20.00
  • WWII-era Vintage Sweetheart Pin | 1 Blue Star VB59
    Regular price
    $20.00
    Sale price
    $20.00
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