WWII Sweetheart in Service Pin BR809
WWII Sweetheart in Service Pin BR809
WWII Sweetheart in Service Pin BR809

WWII Sweetheart in Service Pin BR809

Regular price $65.00 $0.00 Unit price per
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This vintage World War II "Sweetheart in Service" pin was made by Coro, a US jewelry company during the 1940s.  

This piece has been restored as close as possible to its original condition, cleaned gently by hand with steam, polishing cloths, and good old-fashioned elbow grease.

This vintage item is approximately 70 years old and has been loved and cherished by a previous owner, there will be some slight wear or imperfections. If there is any noticeable wear or defect, it will be mentioned here. 

Sweetheart jewelry was a token of affection from a service member originally given to their sweetheart. This tradition started in WWI, but became increasingly more popular during World War II era (1939-1945), as cloth was rationed as part of the war effort. As a result,  clothing was unadorned and simple. Wearing a sweetheart brooch, bracelet or necklace not only served as a connection to a loved one who was fighting overseas but gave the wearer a sense of style. Sweetheart jewelry expanded to all relations, including wife, girlfriend, mothers, and sisters.


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